Sights, sounds, and foods of paleo
Unlike most theme restaurants, Primal doesn’t put the theme ahead of food quality. Primal’s menu is Michelin-star-worthy as well as “truer paleo”—meaning a wider variety of fresh veggies, fruits, seeds, and nuts. Research shows that’s most like the diet ancient humans ate.
Truer paleo
The tagline “Truer Paleo” is used with the logo in most applications so it sticks in diners’ heads and speaks to their stomachs.
Conceptual illustration of interior experience
Paleo ambiance
Guests are enveloped in twilight with stars overhead, cave painting walls, and warm tabletop candles. They listen to original, period-inspired music featuring flutes, stringed instruments, and percussion.
Swag and stuff
Each Primal restaurant has a gift shop with goodies like t-shirts, tote bags, candles, cave painting prints, and music in classic vinyl or CDs, as well as available through the Primal App, in the Apple Store, or on Google Play.