Why would you want anyone to hate your brand?

Simple. Brands that make serious enemies also attract serious fans—fans who will champion you and shout your name everywhere without being asked.

Companies I help best have teams of 3 to 30 people and revenue of $500K to $10M. My sole focus is on turning you into a Bland Enemy Brand that can scale explosively.

Bland Enemy Brands are definitely not normal.

Bland Enemy Brands are not usual, typical, or expected. Their image and message are uniquely and radically their own in a crowd of ‘me-too’ competitors.

Being abnormal grabs attention. On the other hand, the surest way to get ignored is to be normal—to blend in with everybody else and disappear. It feels safe, but it’s the most dangerous thing you can do.

Want to become a Bland Enemy Brand?

Let’s chat for 30 minutes. If we think we’re a good fit I’ll suggest Reconnaissance™—a 90-minute interview to learn all about you and your goals, followed by an Action Plan that lays out all the things you need to start doing and stop doing to gain ground quickly.